Reality television meets ATV Racing with ATV-24/7

Long Haul Productions, in cooperation with MX Sports Pro Racing, Inc. and the ATVPG, announced the launch of a new reality television series about ATV racing called “ATV-24/7.”

Premiering May 15, 2010, each half-hour episode of “ATV-24/7” follows three racers – in real time — as they prepare for and race in the 2010 ITP Tires/Moose Racing AMA ATV Motocross Championships.

Two-time Defending Champion Rockstar Makita Suzuki’s Dustin Wimmer, Motoworks Can-Am’s John Natalie Jr. and youth rider, Jordan Digby, will all share the spotlight in this new reality racing show that is being broadcast nationally on Direct TV, Dish Network and regional sports networks throughout the U.S.

Dustin Wimmer

“It’s sun up to sun-down coverage,” says Executive Producer, Carey Bohn. We are capturing what it takes to compete on – and off-the track … the gritty and the glamorous side of the sport … it’s a reality show that is truly ATV racing 24/7.”

“ATV-24/7” will air as seven original episodes, broadcast from May to the end of October, according to the producers. Six rounds of the ATV motocross championships will be included, as well as one round of the ITP/BRP/CMR Championship Mud Races. Supporting sponsors of “ATV-24/7” include BRP/Can-Am ATVs, ITP Tires and Wheels, and Amsoil, Inc. .

“We think ‘ATV-24/7’ will be watched not only by racing enthusiasts, but also reality TV viewers who, coincidentally, share similar demographics with powersports owners,” says Long Haul Productions President, John Daniels.

“ATV-24/7” can be viewed on Direct TV on channel 344 (ICTV). On Dish Network, “ATV-24/7” can be viewed on channels 230 (ICTV) and MAVtv. The program will also air on America One Networks, AMGTV Family Networks, Tuff TV Networks, Untamed Sports Networks and other regional sport networks to be determined. Airtimes and other viewing information will be released in early May, 2010.