AMA hosting video contest to help end lead law

The American Motorcyclist Association is turning to young motorcycle and ATV riders in its ongoing fight to change a law that will effectively ban the sale of kids’ dirtbikes and all-terrain vehicles at the end of the year.

According to the AMA, the Kids Just Want to Ride! video contest will empower those most impacted by the law by helping them tell Congress just how important motorcycling is to them.

“There is no one better to articulate the importance of riding with your family than the very kids who will be impacted by the unintended consequences of this law,” says AMA Senior Vice President for Government Relations Ed Moreland. “The Kids Just Want to Ride! video contest will put a real face on the effects of the Consumer Product Safety Improvement Act (CPSIA) of 2008, which is known as the lead law and threatens the availability of kid-sized motorcycles and ATVs.”

The homemade videos will be used to help deliver the message to lawmakers. The winning video will be a key component of an AMA-organized AMA Family Capitol Hill Climb in Washington, D.C., on May 26. The media event and lobbying effort will urge lawmakers to exempt kids’ dirtbikes and ATVs from the CPSIA.

“Lawmakers need to understand that these are real kids, and real families, being hurt by the lead law,” says Moreland. “This two-pronged approach – the video contest and the AMA Family Capitol Hill Climb – will deliver the message that a legislative fix, such as H.R. 412, the Kids Just Want to Ride Act, is the best solution to this problem.”

For full details concerning the Kids Just Want to Ride! video contest and the AMA Family Capitol Hill Climb, visit AmericanMotorcyclist.com/KidsJustWantToRide.aspx.

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